{"product_id":"pure-beard-essentials","title":"Pure Beard Essentials by SOSS®","description":"\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eTOP OF THE TOP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eThe\u003c\/span\u003e \u003cstrong\u003e\u003cspan style=\"color: #4d7e5d;\"\u003ePure Beard Essentials by SOSS®\u003c\/span\u003e\u003cspan style=\"color: #000000;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"color: #000000;\"\u003eis the premium collection of beard care essentials for cleaning, conditioning, moisturizing, and detangling the best of the best beards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePURPOSE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eKeep It Full\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – Full beards love it so you step with confidence\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSoft to the Touch\u003c\/strong\u003e\u003cspan style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – Soften beard hair for a pleasurable feel and effortless maintenance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDaily Nourishment\u003c\/strong\u003e\u003cspan style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – Use daily to continually enhance your beard's health\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eKeep it Supple\u003c\/strong\u003e\u003cspan style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – Added moisture lubricates strands for increased flexibility\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eShine Bright \u003c\/strong\u003e\u003cspan style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e– An illuminated beard glow will travel with you all day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBuilt for the Long Game \u003c\/strong\u003e\u003cspan style=\"color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e- A routine you can keep. Consistency is what changes how your beard looks and feels.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #d11313;\"\u003e\u003cb\u003eHOT SOSS®\u003c\/b\u003e - Our natural essentials may melt in heat, and that's perfectly fine. \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eIf melted, place in \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ea shaded, cool place\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e for 30 minutes,\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e and you'll be good to go!\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSCENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: #4d7e5d;\"\u003e\u003cstrong\u003eSandalwood \u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ebrings a rich, warm, and earthy \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eessence\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e, meanwhile, the rising Eucalyptus, with its invigorating freshness, adds a heavily noticeable touch of minty and herbaceous notes to the mix. Together, they form a harmonious blend, elevating the experience with an alluring and sophisticated twist\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem; color: #000000;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRECOMMENDED EXPERIENCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\"\u003eWash your beard with the \u003cstrong\u003e\u003ca rel=\"noopener noreferrer\" style=\"color: #000000;\" href=\"https:\/\/sossd.co\/products\/soss-bar\" title=\"SOSS® Bar | Natural African Black Soap\" target=\"_blank\"\u003eSOSS® Bar\u003c\/a\u003e\u003c\/strong\u003e (only 1-2x per week)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\"\u003eCondition your beard with the \u003cstrong\u003e\u003ca rel=\"noopener noreferrer\" style=\"color: #000000;\" href=\"https:\/\/sossd.co\/products\/pure-beard-butter\" title=\"Pure Beard Butter by SOSS® - beard conditioner that seals in moisture and softens coarse hair\" target=\"_blank\"\u003ePure Beard Butter by SOSS®\u003c\/a\u003e\u003c\/strong\u003e (as needed)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #000000;\"\u003eMoisturize your beard with the \u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003ca href=\"https:\/\/sossd.co\/products\/pure-beard-souffle\" target=\"_blank\" title=\"Pure Beard Soufflé by SOSS® | Daily beard vitamin to shine and moisturize thick beards\" style=\"color: rgb(0, 0, 0);\" rel=\"noopener\"\u003e\u003cstrong\u003ePure Beard Soufflé by SOSS®\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: #000000;\"\u003e (daily)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\"\u003eDetangle with a wide-tooth comb or pick, working from the face outward.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINCLUDED ESSENTIALS :\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSOSS® BAR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSIZE:\u003c\/strong\u003e 4 Nt. Wt. Oz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eINGREDIENTS: \u003c\/strong\u003eButyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa Pod), Plantago (Plantains), Plantain Skin Ash, Elaeis (Palm) Oil, Elaeis Guineensis (Palm Kernel) Oil, Cocos Nucifera (Coconut) Oil, Purified Water, \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eNatural Vitamin E, Natural Sodium\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eRECOMMENDED USE:\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e 1-2x per week\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePURE BEARD BUTTER BY SOSS®\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSIZE: \u003c\/strong\u003eNet wt. 1.7 oz. | 50 G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eINGREDIENTS: \u003c\/strong\u003eButyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Beeswax, Eucalyptus Globulus Leaf Oil, Ricinus Communis (Castor) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Calophyllum Inophyllum (Tamanu) Seed Oil, Persea Gratissima (Avocado) Oil, Fusanus Spicatus (Sandalwood) Wood Oil, Aloe Barbadensis Leaf Juice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eRECOMMENDED USE: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs needed\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePURE BEARD SOUFFLÉ BY SOSS®\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSIZE: \u003c\/strong\u003eNet wt. 2.3 oz. | 68 G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eINGREDIENTS: \u003c\/strong\u003eButyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Mangifera Indica (Mango) Seed Butter, Eucalyptus Globulus Leaf Oil,\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFusanus Spicatus (Sandalwood) Wood Oil, Orbigyna Oleifera Seed Oil, Mentha Piperita (Peppermint) Leaf Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eRECOMMENDED USE: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDaily\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003ca href=\"https:\/\/sossd.co\/pages\/the-blueprint\" title=\"The SOSS Beard Routine - how to cleanse, condition, and hydrate a thick, coarse beard\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eLEARN HOW TO USE\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"GROOMING","offers":[{"title":"Default Title","offer_id":40838180569131,"sku":"10-209901-K","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/4256\/6435\/files\/PureEssentials-cgi.jpg?v=1777877652","url":"https:\/\/sossd.co\/products\/pure-beard-essentials","provider":"SOSS","version":"1.0","type":"link"}