TEN4: You Deserve This.

"I deserve it all."

— Kendrick Lamar

There’s a strange thing that happens when you start getting everything you prayed for.

The grind paid off.
The sacrifices meant something.
The doors you used to dream about walking through?
They're cracked open now—waiting for you to step in.

And somehow…
fear tries to follow you through the blessing.

Just the other day, I was with my brother talking about fear—not the kind tied to failure, but the fear of success.

Yeah… success.

Nobody tells you how loud it gets when the thing starts working.
Nobody tells you how quiet you get when your dreams start looking real in the face.

What if we don’t have enough product to meet demand?
What if someone in a new city don’t rock with it?
What if we get so many wholesale requests we can't keep up?
What if our community wants everything from us—and we can’t deliver it yet?
What if we actually succeed?

That question right there—What if we actually succeed?
That one’s been sitting on my chest for a while.

And I’ll be honest with y’all—it’s messed with me.
It’s made me hesitate.
Made me say “not yet” when I should’ve said “run it.”
Made me play it safe in a game that rewards the bold.

But enough of that.

We’ve got great products. We should be loud about it.
We’ve got one of the dopest, most loyal communities in the world. We should celebrate y’all constantly.
We’re still standing, five years deep. By the grace of God, that alone is worth wild celebration.

This season—May—is all about milestones.
Graduations. Baby showers. Wedding season.
Spring turning into summer.
It’s the “we made it” moment.

You sacrificed. You stretched. You stayed up late, had the hard conversations, made it through cold nights and colder seasons.

And now? You’re here.
You deserve this.

As for me?
I had to accept that we deserve this.

Five years of late nights.
Fulfillment runs ‘til 2AM.
R&D until my hands were dry from testing.
Stretching every dollar to make sure our packaging felt luxurious.
Doing it the right way. The God-led way.

You know what that deserves? To be honored. Out loud. With your chest.

So if you’re reading this—and you’re still pushing, still building, still believing—you deserve this.
All of it.
The joy. The peace. The breakthrough. The spotlight.

You deserve to sit in your moment and not shrink.
You deserve to celebrate without guilt.
You deserve to feel it fully.

Because you didn’t skip the grind.

So as the world starts to bloom again—so should you.
Celebrate this season, and let nobody make you feel small in the process.

Life is too big to play small.

— Vernon G.