The Story of SOSS
In 2019, Vernon G. made the decision
to commit to becoming the man he was called to be.
That commitment started with something simple: growing his beard.
Not just as a look, but as a daily commitment.
An everyday reminder that patience builds presence
& consistency shapes confidence.
But this commitment would require the right tools.
When generic products on store shelves fell short, he created his own,
blending raw, intentional ingredients to moisturize
his thick, coarse beard & soothe his sensitive skin.
& On October 4, 2020, SOSS® was introduced to the world.
Click here for our mission.