The Story of SOSS

In 2019, Vernon G. chose authenticity over expectation. No more performing, no more fitting in. He realized true greatness wasn’t about success alone, but about showing up fully as yourself. His first response? Growing his beard as a symbol of self-ownership, a statement of patience, commitment, and confidence. The second was crafting his own blend of raw ingredients, designed to do what store shelves couldn’t: nourish thick, coarse hair while being gentle on sensitive skin.

 

By 2021, Jeremiah joined the vision, and together, they built SOSS® — a lifestyle of confidence, care, and conviction that calls men back to their greatness and equips them to live it daily.

Click here for our mission.