TEN4: The Second Life Starts Now!

"We have two lives,

and the second begins 

when we realize

we only have one."

— Confucius

 

New beginnings.

March marks the end of Q1 and the beginning of Spring—a time for fresh starts, for leveling up, for breaking through whatever’s been holding you back. The weather shifts. People graduate. Couples say, I do. And SOSS®?

Well, this time, our new beginning isn’t about what’s coming next.
It’s about remembering who we’ve been all along.

(Re: The Love That Built This.)

Cue the music.

Because let’s be real—2025 has already thrown hands.

And if we were going to bounce back, if we were going to make this the year we said it would be, we couldn’t just say it. We couldn’t just think it. We couldn’t just feel it.

We had to believe it.

That we are Him.
That we have always been Him.
That we will always be Him.

Relearning Our Own Greatness.

So how did we do it?

We went back.

• Rewatched our old content.
• Opened up our old ads.
• Read through every customer review.
• Revisited emails from years ago.
• Scrolled through all the IG DMs and comments.

Every post. Every message. Every reminder that y’all have been rocking with us for a reason.

And that reason? Because we’ve been great.

We don’t have to become something new.
We just have to walk boldly in what and who we’ve already been.

What’s Coming Next?

• Your favorite essentials? Coming back.
• Better products? Already in motion.
• A year full of growth? Locked in.

One bad year won’t ruin us.
A manufacturer won’t kill us.
A product flop won’t dismantle us.

(R.I.P. Bold Body Butter. Idk what I was thinking with an orange scented body butter lol.)

The Reminder.

This one isn’t going to be long.

But as we close out Q1, I had to remind myself of something—and maybe you need to hear it too:

Sometimes, looking back isn’t about nostalgia. It’s not about getting stuck in the past.

It’s about seeing proof.

Proof that you’ve overcome.
Proof that you’ve evolved.
Proof that no matter what came before—you’re still here.

And that means you’re still capable of more.

Life is too big to play small.

— Vernon G.