Being a person of color in any environment can be both a blessing and a curse. Too often, you may find yourself shrinking who you are, and sacrificing your self-care, to fit in with the majority around you.
Our Founder made the decision to no longer present as anyone other than his organic self – no matter how different that person was from the people beside him, or the person that others expected him to be.
For him, the first step to personal freedom was prioritizing self-care, and growing his beard to its deserved glory: thick, full, and powerful. He leveraged raw ingredients for grooming success, and as a result, unlocked true self-care. Now, he is committed to helping others take that first step towards personal freedom, and optimal self-care.
SOSS® was built to build us.
We translate love of self into uplifting and affirming grooming routines to help you embrace who you are, and welcome who you are growing to be.