The Story of SOSS®


Being a person of color in a corporate environment can be both a blessing and a curse. Too often, you may find yourself shrinking who you are, and sacrificing your self-care, to fit in with the majority around you. 

Our founder made the decision to no longer present as anyone other than his organic self – no matter how “different” that person was from the people beside him, or the person that others expected him to be.

For him, the first step to personal freedom was prioritizing self-care, and growing his beard to its deserved glory: thick, full, and powerful. He leveraged raw necessities for grooming success, and as a result, unlocked true self-care. Now, he is committed to helping others take that first step towards personal freedom, and optimal self-care.

So Organic, So Suave (SOSS®) was built to build us. We translate love of self into daily grooming, and overall life, routines, by producing top-quality essentials that help you embrace who you are, and welcome who you are growing to be. 



Vernon G. Yancy is an authentic, confident, and passionate curator from Los Angeles, California. After graduating Cum Laude from Howard University, Vernon entered corporate America as a business technology consultant. Quickly, he learned conforming was not his calling, and decided to evade the status quo by growing his beard to its full length, naturally and unapologetically.

After mastering organic beard care, Vernon launched SOSS®, softly, in 2019. In 2020, SOSS® officially launched with a full, premium product suite, now including hair care, skin care, and SOSS® fashion essentials. “My pledge,” explains Yancy, “is to continue to provide opportunities for people to look good, feel great, love who they are and embrace who they are becoming.”



Mr. Jeremiah Regis is a Queens, New York native who relocated to Houston, Texas after graduating from Norfolk State University. As a natural born leader and visionary, Jeremiah has always served the people around him as an inspirational counsel and curator.

From the company’s genesis, Jeremiah has served as a trusted advisor to SOSS®, and as of 2021, has stepped alongside Vernon as the company’s cofounder. 

“As black men, it is difficult to find products that are interchangeable and sensitive, while also complimenting,” says Regis, “I have personally used SOSS® products for two years, and have witnessed my beard grow and skin flourish. I want everyone to share in this elevating experience.”